Today’s world is increasingly interconnected, and digitization affects virtually every aspect of our lives. In such a competitive environment, the absence of a well thought-out digital strategy can be fatal for any company. Whether you’re an SME or a large corporation, the importance of adopting a digital marketing strategy has become indisputable. Here are ten detailed, quantified reasons why you should consider this avenue.
1. Attract customers online
Google Analytics reveals that the search engine processes over 5 billion queries every day. Just imagine all those searches for products or services you offer, but don’t have access to because your company doesn’t have a well-defined online strategy. A marketing agency can help you optimize your visibility on the web using SEO (Search Engine Optimization) and SEM (Search Engine Marketing) techniques. In this way, you can increase traffic to your site and improve your conversion rates.
2. Improve communication with customers
74% of customers say that social networks influence their purchasing decisions. The power of platforms like Facebook, Instagram, and LinkedIn is colossal. A digital communications strategy enables you not only to reach your prospects, but also to build a community around your brand. You can engage your audience in a meaningful way, answering their questions, solving their problems, and creating a relationship of trust that transcends the simple act of buying.
3. Access data for a better ROI
Tracking your company’s KPIs (key performance indicators) gives you real-time insight into the results of your digital actions. Tools like Google Analytics give you valuable data on the effectiveness of your online advertising, user behavior on your site, and other important metrics. By working with a specialized communications agency like Markea, you can fine-tune your project and adjust your strategy according to performance, for a better return on investment.
4. Optimizing the user experience
Companies like Amazon and Zappos have set standards for the online user experience. With a well-chosen CMS (Content Management System) and a solid content strategy, you can considerably improve the browsing experience on your site. Not only does this increase conversion rates, it also builds customer loyalty. This enables you to offer value-added services, such as chatbots for customer service or product recommendations based on users’ browsing habits.
5. Increase brand visibility
Online success isn’t just about having a website; it’s also about optimizing your presence on different digital channels. Companies like Dell have invested heavily in an online presence that includes social networking, SEO and content marketing. This enables them to reach a varied audience and extend their reach far beyond their physical activities.
6. Market competitiveness
Alexandre Roger, a recognized expert in corporate strategy, stresses that innovation is key to staying competitive in the digital arena. The digital world is evolving at breakneck speed, and companies that fail to keep pace risk being left behind. A well-designed digital strategy enables you to keep up with the latest trends and technologies, giving you a competitive edge.
7. Reduced marketing costs
According to Omartin Marketing, digital marketing costs on average 61% less than traditional methods. This gain in efficiency gives you more latitude to experiment with different strategies and channels, without fear of exceeding your budget. Your marketing team can then allocate resources to different aspects of the digital strategy, from SEO to paid advertising, to determine the most profitable approaches.
8. Extend your geographical reach
One of the greatest advantages of an online presence is access to a global market. The Internet knows no borders, enabling you to offer your products or services to a much wider audience. You can target foreign markets with specific digital strategies, including localized advertising and content, which can significantly increase your customer base and revenues.
9. Offer 24/7 customer support
The digital world never sleeps. Thanks to chatbots and social networks, your company can offer 24/7 customer support. A satisfied customer is more likely to come back, and excellent customer service can turn an ordinary visitor into a brand ambassador, multiplying the long-term benefits.
10. Adaptability and responsiveness
Companies that were able to adapt quickly to the changes brought about by the COVID-19 pandemic are a good example. A solid digital strategy gives your company the flexibility to pivot in response to unforeseen events, whether a global crisis or changes in your customers’ consumption habits.
Adopting a digital strategy is not only beneficial, it has also become an essential necessity for the success and longevity of your business. Whether you work with a marketing agency or have an in-house team, the important thing is to implement a coherent strategy that aligns your online activities with your business objectives.
It has never been more crucial for companies of all sizes to make the digital shift. So don’t wait, get started on creating your digital strategy and watch your business evolve and prosper in a world where digital is king.
To find out more, read the article Localized online marketing