For a bar, increasing customer retention is no mean feat. This is all the more true in today’s increasingly demanding consumer environment. However, it is possible to easily increase the time spent in your establishment, differentiate yourself and improve your revenues by activating one lever in particular: the snacking offer. You also need to prioritize your existing customers, offer innovative services and adopt the right tactics to expand your customer portfolio.
Offer a snacking service to boost your revenues
By diversifying your bar’s business with the snacking solution, you’re choosing to multiply your revenue streams,boost your profitability, achieve greater competitiveness and boost customer retention. It’s also an opportunity for you to find a new type of customer.
Implementing this tactic doesn’t happen overnight, however, especially if fast food is not your core business. That’s why it’s best to leave it to a professional. Such an expert can offer you a turnkey snacking solution to meet your needs and requirements.
From the audit (of your needs, your environment…) to support and follow-up, including menu selection, project validation, implementation and team training, our service provider takes care of everything. When it comes to equipment, you don’t have to worry about a thing, as the professional supplies you with everything you’ll need. As Augusto Pizza explains, our service provider will ensure that your snacking offer is of the highest quality, enabling you to stand out from the crowd.
Make your existing customers a priority
In this case, you need a customer-centric approach. It’s all about putting the site’s “regulars” at the heart of your strategy, by being attuned to their needs, even the most trivial ones, and listening to them at all times. Put their needs ahead of your own interests. The key is to create the perfect customer experience, embed yourself in your customers’ minds and build loyalty. At the same time, you can use the snowball effect to your advantage. Fully satisfied customers attract new customers who, once satisfied, attract others, and so on.
To ensure the success of your customer centric tactics, remember to :
- integrate customer satisfaction into your bar’s vision,
- raise awareness among your teams at all levels,
- unite them around the customer experience,
- train them regularly,
- constantly motivate them,
- use your customers’ opinions,
- continuously improve your offers…
Improve your revenues by offering a catering service
In addition to your snacking offer and your customer-centric approach, you’ll have everything to gain by launching other services. For example, you can offer a catering service. Giving customers the chance to eat on the spot means you can keep them in your bar longer. Your customers won’t have to leave your establishment to eat elsewhere. They can continue to drink but also eat at your place. It’s a great way to develop your income from this secondary activity.
Solutions to attract new customers to your bar
The best way to transform your bar to attract new customers is toorganize themed evenings as often as possible. Above all, be creative when it comes to what you offer during these events, and don’t hesitate to call on local musicians that people appreciate, a famous bartender… In addition, make sure that a good atmosphere pervades your establishment on a daily basis.
Rely on social networks to boost your visibility and, at the same time, your bar’s traffic. To achieve this, you need to implement an effective social media marketing strategy, with a strong emphasis on community management.