Steps to follow to define your communication strategy

What are Corporate Communication Strategies?

Communication strategies for companies can be divided into two categories:

1) Sessile and “inside” (internal) communication;

2) Communication that sessile and “outside” (external) the organization.

Each type of communication is associated with an organizational culture, which is not the same in all organizations. The internal culture of the organization is characterized by structure, hierarchy, the need for people to be relevant to a supervisor and the need to be constantly attentive to the needs of others. The organization’s external culture is characterized by support and responsiveness to customers, employees and suppliers. Communication within an organization sessile by itself is called “internal” communication. It focuses more generally on creating value for stakeholders who are not directly involved in decision-making on strategic business issues. A sessile organization is a type of organization that can be described as “flexible” in the sense that its structures and functions can be extended to include new elements. A sessile organization is generally characterized by low transaction costs, a generally high degree of flexibility in the structure and functions of its organization, and an ability to adapt quickly when a new situation arises. The term sessile is used here because it is more specific than “flexible”, and does not necessarily refer to a form of organization that is naturally more (or less) flexible than other forms. Find out more, datamarketingparis

Communication strategies: the most important factors for business success!

Salesmanship is the art of creating and selling a successful, exciting and memorable product or service. It can be the most stimulating and rewarding profession in the world. The key to a successful business is to communicate your message effectively. Whatever your business, you can’t communicate well if you don’t know how to communicate. A bad message will only discourage customers, while a good message will help them buy your product or service. Here are a few communication strategies to help you use your ideas to sell faster and better.

  • Make sure you have a variety of communication tools at hand. You may also consider coaching or mentoring with sales professionals who have experience in effective communication;
  • Use correct spelling and grammar in your product descriptions and on the website to help customers find what they want and buy ;
  • Make sure your product images are clear and contemporary;
  • Work with photographers to get the best results from your photos;
  • Make sure your products have a purpose, like “low-cost bedding for mattresses” ;
  • Select specific items for advertising on the Internet or at trade shows to attract buyers and referral traffic from existing customers. Promote your product with care;
  • Select the best images, select a good designer;
  • Offer promotions and services to attract new customers and referrals from existing customers;
  • Use your products in promotional material or at trade shows to draw attention to your company and promote sales. Make sure your brand is strong, easily recognizable and easy for your buyers to remember when they choose products from other brands;
  • Make sure your services are high quality and reasonably priced;
  • Make sure your existing customers can find you by searching for your service on the Internet or in a local directory. If you don’t have a website, create one quickly, then use it to inform potential customers about your business services;
  • The more information you have about your company, the more likely you are to attract public attention;
  • Your website should include your company name, location and contact details, so that potential customers can contact you directly;
  • You may want to develop a sales page on your website that includes an image of yourself or your company logo and a “Contact Me” section that leads directly to the address you choose for shipments and orders ;
  • If you have your own website, you can also upload photos of your company and match them with websites that use the same design standards and layout.


Also read: How and why improve customer reviews?

Marie Robin

Marie Robin

Marie est une rédactrice et une auteure spécialisée dans toutes sortes de domaines tels que le marketing numérique, le juridique et la finance. Elle écrit pour le magazine Adises Active depuis 2013.