Search Engine Marketing, or SEM, is an acronym for paid search strategies on the web. More specifically, it includes SEO (Search Engine Optimization), SMA (Search Management Advertising), SMO and SEA techniques, all of which enable a company to increase its visibility and boost sales. Find out more in this article.
Why use SEM strategy?
The main activities carried out on the web are searching and sending e-mails. Search engines have become indispensable for finding information or promoting services and products, so it’s important to have a good position in their search results.
An SEM strategy can increase your site’s visibility on search engines, as well as its conversion rate.
What does SEM consist of?
SEM strategy consists of 4 elements;
- SEO – Search Engine Optimization is a strategy for improving your site’s ranking in search engine results.
- SMA – To promote a product, in a SEM marketing strategy, you would launch a paid campaign on social networks.
- SEA – Marketing automation covers all the strategies implemented to target an audience and easily generate traffic to a site. It’s similar to Adwords advertising campaigns.
- SMO – This is used to redirect visitors to a site via social networking platforms. Advertising campaigns and public relations are the basis for this.
These SEM marketing elements are essential for increasing a site’s visibility on search engines.
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